For a while there, I thought that the Prime Minister and other members of the government had delilberately junked the repeated mentions of Mr Abbott in the context of every topic being discussed.
I understand that when the Prime Minister appeared on Q&A recently – I missed it – she did not mention Mr Abbott at all.
The lull was short-lived. He is back, centre-stage, in all the government’s utterances. Witness today’s performance by the Prime Mnister on The Insiders – the boat arrivals and drownings – Abbott’s fault; the public’s lack of enthusiasm for the carbon tax – Abbott’s fault due to misrepresentation. Abbott won’t repeal the carbon tax (a novel line by the government don’t you think? If this is designed to hurt Abbott, does this not imply that the government knows that the carbon tax is political poison?)
And other ministers – eg. Albanese, Combet, Macklin – have identical refrains – Abbott, Abbott, Abbott.
I have made the point before, the marketing experts (as opposed to government appointed panels of experts, a strategy taken from the Yes, Prime Minister manual) tell us that this approach is a gift – a free kick - to Tony Abbott. I am just suprised this has not occurred to anyone in the government.