A few interesting statistical facts about this newspaper insert being put out by Mitt Romney:
Research from Scarborough Research found that ‘old-fashioned newspapers represent an undervalued political advertising opportunity’ because ‘newspaper readers are more likely to vote than users of other media.’
The annual survey of over 200,000 adults nationally found those who watch television most regularly in addition to those who read newspapers most regularly are more likely to vote, consume news and information about politics and tend to be older.
On the other hand, the heaviest internet users are likely to be younger and therefore less likely to vote, the study found.
The research also found ‘the partisan profile of national newspaper readers is slightly left of center, making it an effective vehicle to reach disaffected 2008 Obama voters and the older Reagan/Clinton ticket-splitter.’
They also included a crossword puzzle. It is only a cryptic crossword if you base your news on The New York Times or The Age:
Mitt Romney and Paul Ryan will create 12 million more ____
Since Obamacare, insurance rates ___ very fast
First name of the teenage girl whose life was saved by Mitt Romney
Obama’s message to small business (goes with 24 across)
Mitt Romney can __ the country out of the economic mess
Hmmm. A two word clue on “Obama’s message to small business”. Many possibilities come to mind, but I suspect they’re not the ones the Romney campaign included.