Fairfax is reporting a kerfuffle among the luvvies:
AUSTRALIA’S artisan cheese and dairy producers are up in arms after a global supermarket chain wiped the floor with them at the annual Sydney Royal dairy awards.
Aldi, based in Germany but with stores across Europe, the United States, Britain and Australia, picked up 49 medals, including eight gold, and was named the most successful dairy produce exhibitor at the Royal Agricultural Society of NSW 2013 Cheese and Dairy Produce Show awards.
Okay – so they’re sore losers. But what is the complaint?
Pepe Saya, who supplies butter to Neil Perry’s Rockpool, Aria restaurant and Qantas first class, said while he fully supported the work of the Agricultural Society to grow the dairy industry, he personally stopped entering the awards after Coles started entering its generic brands.
”I don’t believe that a non-manufacturer or a non-producer should be allowed to leverage off the Sydney Royal brand,” he said. ”Here’s a brand that’s been given to the philistines like Aldi, Coles and Woolworths. [But] what does it mean to have a gold any more? This is the disappointment. This is the heartache.”
They don’t want to compete against philistines – but it gets worse.
”The awards have become a parody of themselves if what they’re taking is big, industrial products and putting them in the same category as hand-made, artisan products,” [Michael McNamara, cheesemaker at Pecora Dairy] said.
Must be terrible when the judges (who presumbably were chosen for their cheese tasting skills) choose the industrial mass produced (and no doubt much cheaper) cheeses over the clearly inferior yet more expensive hand crafted stuff.
Sounds like the Royal Agricultural Society will have to have a handicap competition for those who try hard and mean well but just are not good enough.