Public Relations disaster

Okay – so the PM was photographed knitting. We all had a bit of fun but in the end its all harmless. I’m reminded of the Cheryl Kernot red dress photos of a few years ago. Slow news day, everyone has an opinion, but “so what?”

Well the issue here is going to be the bun fight. Here is a press release from the PM’s office:

Women’s Weekly requested an interview and photo shoot in March.

It was suggested by the PMO that a news angle for the story could be the Prime Minister’s gift of a knitting package (wool, patterns, and knitted toy) for Kate Middleton, for the July edition.

Women’s Weekly agreed to the idea of the article.

Women’s Weekly arranged the photo shoot, including requesting that the Prime Minister knit and that her dog, Reuben, attend.

Women’s Weekly claim that the PMO organised the photo shoot:

Overington – ABC Melbourne – 25 June 2013

The difficulty was because it was organised by her media team.

In fact, Women’s Weekly had complete creative control over the photo shoot. The PMO did not rule in or rule out any particular shot.

An estimated 400 shots were taken.

Shots of the PM were taken with and without knitting needles and wool, with and without Reuben, and in a formal outfit and an informal outfit. Reuben was also photographed with the knitted roo.

It was entirely Women’s Weekly’s choice to publish the image they did.

The PMO agreed to a wide-ranging interview. Caroline Overington interviewed the PM for one hour on her achievements, leadership, misogyny, knitting, the Royal Family, Kyle Sandilands.

Not a word of this interview appeared in the article published in Australian Women’s Weekly.

Here is the Women’s Weekly returning fire.

The Prime Minister’s press office, headed up by Director of Communications John McTernan, has released a statement addressing its involvement in the photo shoot and article about Julia Gillard in July issue of The Australian Women’s Weekly.

The statement, published in full below, denies organising the shoot. However in an email to The Weekly a staffer clearly outlines the idea of a knitting pattern.

“I’m keen to discuss options for an interview/photoshoot with the PM, ideally for the July edition,” an email from the Prime Minister’s Office dated April 10 read.

“As I mentioned the PM is putting together a care package for Kate Middleton, who is due in mid-July, and I was thinking this would make a great story for the magazine. I’m picturing a story that includes the patterns for the items the PM will knit so your readers can knit their own royal blanket or something.”

The statement released this afternoon expressed concerns from the PM’s team about the number and variety of shots published.

Any readers who would like to read more of Associate Editor Caroline Overington’s interview with Ms Gillard, and see more of the photographs, can do so here on our website.

Ouch.

The Women’s Weekly also, very kindly, includes a photograph of the PM and her entire team (including the dog) on its site.

This guarantees that a bit of harmless silliness becomes yet another example of her inability to connect with voters and is just another stuff up.

This entry was posted in 2013 election. Bookmark the permalink.

93 Responses to Public Relations disaster

  1. JC

    Lord what a loser. She can’t arrange a harmless photo op without fucking it up bigtime.

  2. Gab

    ahahahahahahahahahahaha she’s fucked up again.

  3. boy on a bike

    457 is the only bloke in the photo. Does Gillard have a problem with men?

  4. Jim Rose

    richo a while back asked when was the last time you could remember the government having a good week?

  5. Gab

    Hang on a tic. In the top picture on the WW website, the ‘roo is red but in the picture with Reuben the ‘roo is grey, So she didn’t really knit the roo then?

  6. boy on a bike

    Which is the real roo and which is the fake roo?

  7. Infidel Tiger

    “As I mentioned the PM is putting together a care package for Kate Middleton

    A single, childless woman from Altona is sending Princess Catherine a “care package”? My god I hope it included some powdered milk and a box of matches. I had no idea Britain was in this much financial trouble.

  8. Splatacrobat

    So she didn’t really knit the roo then?

    The real Julia knitted a fake roo………..or was it a real roo posing next to the fake Julia?

  9. JC

    Was it a plastic roo in honor of the plastic turkey?

  10. Mk50 of Brisbane, Henchman to the VRWC

    Bloody hell.

    This mob of drooling morons could not organise a root in a brothel with a fist-full of fiftes and six month’s lead time.

    They make a goat rodeo look good.

  11. Gab

    Reuben seems to have this long-suffering expression that says “help me. get me away from these people”.

  12. boy on a bike

    “By 2013, no royal children will live in palaces without knitted toys”.

  13. lotocoti

    Hang on a tic.

    Details.
    Always with the details.

  14. Samuel J

    457 is the only bloke in the photo. Does Gillard have a problem with men?

    No, she only has a problem with Australian men.

  15. boy on a bike

    Have a good look at the photo of Gillard’s team. A nice gaggle of smug, mostly white, middle class Canberrans. Presumably products of an Enid Blyton “university” course.

  16. Tel

    A single, childless woman from Altona is sending Princess Catherine a “care package”? My god I hope it included some powdered milk and a box of matches. I had no idea Britain was in this much financial trouble.

    Don’t stress, it’s all organized by experts at great taxpayer expense, and anyway since the Princess doesn’t actually need any of the stuff, it will graciously get given away to charity at the other end. Pointless showmanship.

  17. egg_

    Roo’nd photo op… (sorry)

  18. Johno

    This mob of drooling morons could not organise a root in a brothel with a fist-full of fiftes and six month’s lead time.

    I’ve said it before, but they should never have let Craig Thompson go, at least we know he could.

  19. Leigh Lowe

    The PMO declaring war on WW.
    Shit!
    Why not lob some long range missiles into Shanghai for practice.
    Haven’t they seen Paper Giants?
    Those ladies mag editors are hard-arse mo-fo’s.

  20. Fleeced

    The Roo with the dog looks a bit… bitty. Bits of fluff/lint all over it…

    I’m sure Princess Kate will be more than happy to put this toy next to her newborn after the dog has slobbered all over it (lets hope that’s all it’s done to it!)

  21. Splatacrobat

    Don’t stress, it’s all organized by experts at great taxpayer expense, and anyway since the Princess doesn’t actually need any of the stuff, it will graciously get given away to charity at the other end. Pointless showmanship.

    Expect to see it turn up at an Op shop in Brixton once the little tyke has learnt to swing a polo mallet.

  22. Leigh Lowe

    richo a while back asked when was the last time you could remember the government having a good week?

    November 2006.

  23. Gab

    i’d still like to know what Prince Phillip said about all this.

  24. Lordy mamma.

    Once again we see the triple threat: lead foot, ham fist and tin ear.

  25. Leigh Lowe

    This mob of drooling morons could not organise a root in a brothel with a fist-full of fiftes and six month’s lead time.

    This mob of drooling morons could not organise a roo in a studio with a fist-full of fiftes and five hours shooting time.

  26. .

    Fucking hell the cat has had some cracking stuff over the last couple of days.

    Philippa and Leigh you are class acts.

  27. .

    What would Mia Freedman do?

  28. Leigh Lowe

    Let’s have a spill on Thursday and put Rueben de Cavoodle on the ballot with the Droner and Tin-Tin.
    I’ll have fifty that he doesn’t get run out in the first round of voting.

  29. Leigh Lowe

    Fucking hell the cat has had some cracking stuff over the last couple of days.
    Philippa and Leigh you are class acts.

    The material has been writing itself of late dot.

  30. Arnost

    Roo’nd photo op… (sorry)

    How about

    And long will she rooe the day that this mob of drooling morons could not organise a root in a brothel with a fist-full of fiftes and six month’s lead time.

  31. brc

    I’m lost for words. I do hope someone from the PMO writes an account of these bunker days. Can you imagine the staff morale?

    How do you turn a harmless photo shoot into a pissing match with a magazine editor? The mind just boggles.

  32. pete m

    We own a cavoodle – presently munching on a pig’s ear. Lovely dog but loves chewing on everything, including fingers!

    Re the press release war – what a fool put Gillard in that aweful dress in that 50’s chair with air blowing her hair into weird shapes? The whole lot of them are morons, including anyone who buys their magazine.

    On with the theme:

    She’s in a Spot of bother, bouncing from 1 fiasco to the next, cannot handle a mob, and hates being called Big Red.

    /runs

  33. Leigh Lowe

    i’d still like to know what Prince Phillip said about all this.

    Not sure, but I’m willing to bet it included references to Paki’s, Chinks and poofters.

  34. Pickles

    The colour of Kernots dress was not the problem. The fact that Gareth Gareth had his head up it most of the time was the crime against good taste.

  35. H B Bear

    The only thing missing from this cock-up (pardon the misogyny) are some white Aboriginal unionists and the Australian Federal Police.

  36. tbh

    What are we going to do for a laugh when this bunch of imbeciles are turfed out of office? I can honestly say that in my life time I cannot remember any group of people in any sphere of life who have proven to be so comically inept as these guys. They make the management of several calamitous sporting organisations I could name look positively outstanding by comparison.

    I’m sure there is a committee at a suburban bowling club that could step in and do a better job. On second thoughts, that’s a bit insulting to the Vic’s, Beryl’s, Nancy’s and Ron’s at any given bowls establishment you’d find around the country.

  37. Mundi

    The PMO didn’t actually deny anything. They were just creative with their words. They never said it wasn’t their idea. I bet they spent hours working on that spin.

  38. .

    HB Bear

    I want Oakeshitt and the old lezzo to comment on how this is Tony Abbot’s fault, and Wong and Shorten to blame it on his relentless negativty, and Roxon and Pilbersek to declare this as Abbott’s ongoing war on women.

    Somehow Slipper and Obeid must get involved.

    Did Slipper buy the dog on a Commonwealth card and did Obeid get the pooch microchipped for free as part of a maaates deal with the Altona City Council?

  39. Leigh Lowe

    How do you turn a harmless photo shoot into a pissing match with a magazine editor? The mind just boggles.

    Exactly.
    What fucking PR genius wakes up this morning to the Purly-gate disaster and decides to prolong a bitch-slap exchange with the magazine editor?
    PR 101 says back away from the train-wreck slowly and never speaketh it’s name again.
    It tells me that discipline levels in the PMO must be approaching zero on the Rankine scale.

  40. .

    Is Mc Ternan still wheeling her out on the idiot box?

  41. egg_

    Arnost
    #901484, posted on June 25, 2013 at 8:48 pm

    Pay that 🙂

  42. H B Bear

    McSporran finally provides Brendan O’Connor with evidence of the rorting of the 457 skilled migration visa program.

    He doesn’t have any.

  43. Splatacrobat

    I think one of these is more Gillard’s style. They’d look a treat in the khazai at Buck palace.

  44. Gab

    How do you turn a harmless photo shoot into a pissing match with a magazine editor? The mind just boggles.

    It’s not only that but who in their right mind could think she would get more votes if they did a lovely photoshoot of the PM looking all housewifey knitting and for Royalty no less? With her dog in the picture and wearing pearls? How can that be reconciled with her outright screeching and snarly performances in Question Time? That’s what jars the most, imo. It is false.

  45. egg_

    The colour of Kernots dress was not the problem.

    They say that Joan Kirner had discovered the secret of eternal life – she wore dresses that you wouldn’t be caught dead in.

  46. Gab

    Her wearing the pearls, not the dog.

  47. .

    Does the Prime Minister think that Catherine Middleton is a whore?

    After all, she is married.

  48. H B Bear

    Gillard couldn’t get clear air standing on a hill on Macquarie Island in a southerly.

  49. Megan

    That’s crochet, Splat. My late mum made these in every vile colour known to man and gave them away as gifts.

    This mob occasionally stumble over the truth but they quickly pick themselves up and carry on as if nothing happened. While the rest of us are still laughing.

  50. .

    She’s due for a poll bounce!

    Where is monty?

    Surely there is something on twitter about that?

  51. kae

    It wasn’t a roo when the PMO suggested it. It was a “blanket or something”.

  52. inedible hyperbowl

    The intelligent brown furry one with the floppy ears, the PM, right?

  53. JMH

    Thank you, Cat people. I’ve been laughing non-stop reading the comments on this thread.

    TLS and sidekick McTernan ram home another own goal.

  54. Nick

    So,

    Julia bangs on about a Republic, then Knits for the Royal Family?

    So,

    Julia bangs on about evil Men and then follows direction from a man to Knit for the Camera?

    Pppuuulleeeasseee. Stop wasting time on these people!

  55. Pickles

    That’s a great idea splat. She could do the whole dunny set. The brush cover, seat cover, the lot. A 12 times tables poster for the back of the door would give the royal thunderbox a bit of a Gonski feel. A few cushion covers for the good room while you’re at it darl.

    90 more days 90 more fkups

  56. Makka

    Our PM makes Maxwell Smart look intelligent. I won’t ask what she was thinking because we know that’s not something she does, unless it involves setting up dodgy real estate transactions. She thinks those kind of things through alright.

    Yikes! I wouldn’t like the WW gunning for me. The sistahs are ruthlessly efficient at dealing out payback when they have you in the crosshairs.

  57. irving J

    y u pick a fight mctermite? its not mysongists-fukin-monthly bro, its womens-fukin-weekly.

  58. Milton Von Smith

    So much for gender diversity – seven sheilas and no men on her team.

    And yes, I can count.

  59. Makka

    Yeah, that spooky office pic doesn’t scream Groupthink much , now does it.

  60. Presumably products of an Enid Blyton “university” course.

    Blyton herself would eat them all alive and spit out the bones.

    It’s not only that but who in their right mind could think she would get more votes if they did a lovely photoshoot of the PM looking all housewifey knitting and for Royalty no less?

    Surely someone could not have thought that dressing her up all fifties and having her knit for the Queen’s great grandchild would actually bring Conservative voters back? We judge on substance, not image – haven’t they got that yet? (Answer: probably not.)

    What are we going to do for a laugh when this bunch of imbeciles are turfed out of office?

    Observe their behaviour when they go into opposition or lose their seats. The recriminations will be epic.

  61. Gab

    Patons has called with a sponsorship deal for Jules after Sept. 14. She’ll be touring around the country as their Ambassador of Yarn. There’ll be workshops and Masterclasses which will lead, naturally, to university courses such Fine Knitting 101. (I’m kinda surprised she hasn’t already pushed knitting as a subject in schools).

    Hope Sportsbet updates its ‘what will the PM do after the election’ list.

  62. Des Deskperson

    These are the comments on the WW site from one Amy Spencer:

    ‘I think she is a lovley [sic] woman with a love of the simple things in life. These are the very things she fights like a gladiator for to secure for all our children and our aged. I think she looks beautiful and credit to her [sic].”

    One of the 29% of voters on a stick!!

  63. Gab

    Jules doesn’t have the credentials yet, but she has a bit of plenty of on-the-job training.

  64. Nic

    One minute she is screeching about ‘misogyny’ and ‘i am woman, hear me roar’ and the next she’s knitting a kangaroo. WTF?Surely she has a brain to understand the dissonance of her own messages? What next, wearing a pinnie and baking scones, ironing Tim’s Whitmont shirt?

  65. Aliice

    Megan

    That’s crochet, Splat. My late mum made these in every vile colour known to man and gave them away as gifts.

    OMG so did my Nan. The cat loves her crochet blankets made out of squares though (some still going strong). I left the 70s crochet vest a long time ago – likewise the crochet bikinis which when wet failed the modesty test and the adherence test.

  66. Makka

    “….likewise the crochet bikinis which when wet failed the modesty test and the adherence test.”

    Yes indeedy, weren’t they just GREAT?

  67. Snoopy

    Des

    This Amy Spencer I reckon. Yep one of 29%. Or two if her dog is on the electoral roll.

  68. irving J

    This Amy Spencer I reckon. Yep one of 29%. Or two if her dog is on the electoral roll.

    yeeeeeech! is that a comb over?

  69. Leigh Lowe

    Reuben seems to have this long-suffering expression that says “help me. get me away from these people”.

    Hmm …. I interpreted Rueben’s expression as ….. “Fuck! I am in for a kicking when this hits the newsstands”

  70. Megan

    My mother crocheted herself a white tennis dress in the 70’s Aliice. It was legendary, so much so it got a mention at her funeral. Need I say that dear old mum was somewhat “traditionally built”? I worked extra hard on my game in those years so I would be selected in a different team. I now realise it is a major parental duty, embarrassing your kids.

  71. candy

    Women’s Weekly staff would have known it was a dumb looking picture, it’s their business to make people look good as possible. Someone in the PMO must have insisted on it.

  72. Megan

    Absolutely right Candy. The stylists have clearly done their best with the limited material at their disposal.

  73. blind freddy

    Why does this image conjure up
    http://media.photobucket.com/user/labwriter/media/LT Images/Madame_Defarge.jpg.html?filters[term]=Madame Defarge&filters[primary]=images&filters[second

  74. thefrollickingmole

    Its all part of her cunning post politics plan..

    http://www.examiner.co.uk/news/local-west-yorkshire-news/2013/04/12/university-of-huddersfield-student-studies-for-degree-in-knitting-86081-33158511/

    She will offer the first Australian PHD in knitting. Its probably nestled in Gonski somewhere..

    STUDENT Toni Sturrs will graduate from the University of Huddersfield in July – with a degree in knitting.

    Toni, 22, has been studying the back-in-fashion handicraft for the final project in her Textile Crafts BA (Hons) course.

    And Toni has even designed her own simple knitting pattern, which she says is perfect for beginners and experts alike.

  75. Gab

    hehehe I covered that earlier. As a joke. Sad to see it’s actually a real thing.

  76. It’s okay. She still has McTernan in her bunker, plus Ludwig, the mommy bloggers, Anne Summers…in fact, dozens more strong women in strong ovoid specs…

    And, any day now, new panzer divisions…

  77. wreckage

    Again I say it: if these jokers were intent on a pooch-screw, the cat would be in dire peril.

  78. mareeS

    Hmmm, here we are, we are us, or whatever.

    Election, please? It’s time for them to go.

  79. Bazza

    No self respecting middle aged bloke in 2013 would be seen dead dressed in the 1990’s style 0f suit and black tee shirt Especially when you have a lily white scrawny neck

  80. John Comnenus

    457 McTernan said doing the photo shoot “it’s a no brainer” unfortunately he made a grammatical error. What he meant to say is “I have no brain”

  81. wronwright

    Okay, a few people at Tim Blair’s new blog mentioned this blog. Is this where everyone has gone to since Tim’s old blog shut down?

    Does anyone know where MarkL is? If you see him, please tell him his break it over and get back to the VRWC motor pool. Those black helicopters don’t wash themselves.

  82. Leigh Lowe

    Remember Mc457’s General Patton rev-up to ALP staffers a few weeks ago.
    This morning Tim Blair is calling him “General Pattern”
    🙂

  83. Leigh Lowe

    Patons has called with a sponsorship deal for Jules after Sept. 14.

    I’m confused.
    McTurdman?
    Is he General Patton? General Paton? or General Pattern?

  84. What ever it takes

    They are Roo Ted, the McTurdathon continues.

  85. Up The Workers!

    I want to know what the R.S.P.C.A. has to say about Juliar and Goebbels McTurnip molesting poor Reuben the Flea Taxi.

    As an animal lover, I was horrified.

    You don’t know WHERE those two have been!

  86. Kaboom

    Welcome to the fold, Wronwright!

    Pass around the pop-corn and the Sumerian mead, and settle right in for a smashing good time…

  87. Popular Front

    i’d still like to know what Prince Phillip said about all this

    Ol’ Phil’s favourite book is the Racists A to Z: From Abos to Zorbas.

  88. Popular Front

    It’s time for them to go

    Oh we’re the boys in the chorus (ALP rabble)
    We hope you like our show
    We know you’re rooting for us
    But now it’s time to go……

  89. Bill

    Sounds like Reuben is the key witness here?

  90. irving J

    You don’t know WHERE those two have been!

    Well actually looking at the gimpage manifesting in caucus, unfortunately, we know exactly where they have been.

  91. wronwright, I think Timbo lost a lot of regulars when it took so long to have the comments put up, and his constant sojourns away in the US. Here it’s instant gratification and a run of humour can be sustained.
    As for MarkL, he doesn’t appear much anywhere these days, unless he’s given himself a new moniker. I have my suspicions…
    And he’s after his back pay for the washing of the black helicopters. Apparently the last cheque sent to him was returned with an odd code saying ‘Insufficient Funds’ He has the TARDIS scouring the known universe, and parts of the unknown universe for a key, but it just keeps coming back with Sumerian Mead. Paco has probably locked it into an infinite loop of some kind.

Comments are closed.