Poor Tom Watson. He came out to the colonies to lecture us about the evils of Rupert Murdoch – the greatest living Australian. Something about how the British press caught him spending his expense allowance on food and stuff. Destroyed his life – made him leave his wife and get a girl-friend 20 years younger than himself. Could have happened in the former Soviet Union. Some confused rubbish.
Unfortunately for Tom it turns out Australian media bias isn’t associated with News Corp.
Headlines on news stories from the Fairfax Media stable are more biased than those of News Corp, a new online tool measuring public perception suggests.
The Headline Worm has been created by technologist Nic Hodges, who stresses the tool is experimental and only shows the perceptions of the readers of the headlines.
Hodges, who is also head of innovation at media agency Mediacom, created the metric on his personal blog earlier in the month. So far more than 2000 people have used the headline worm ranking more than 7,000 headlines, with The Guardian and Fairfax’s headlines assessed as pro-Labor while the ABC and News Corp trending toward neutral.
Go home Tom – the media are supposed to expose politicians abusing the perks of office.