Check out this guff from the 2013 Annual Report – circular, illogical and meaningless. Who writes this stuff? I guess that would be the special unit created to write the Annual Report and other PR material.
(Incidentally, the Annual Report pretty sums up everything that is wrong with the ABC – excessively lengthy, expensively produced in a show-off way and self-congratulatory to a tee. In other words, completely uninformative, vacuous claptrap.)
A defining characteristic of public broadcasting is that
it must treat its audiences as citizens and not merely
as consumers. To act in this way—both in the content
of programming and the manner of interaction with
audiences—is an essential component of an ethos of
public service that the ABC, by force of its statutory
Charter, is obliged to adopt. Public service goes well
beyond satisfying consumer demand.
A person’s interest as a “consumer” is only one
part of the person’s status as a citizen. Consumers
have desires or needs. Citizens have rights and
duties. Whilst satisfying community demand for
program content, or at least for mainstream content,
may be common to both commercial and public
broadcasters, there are process and accountability
considerations which commercial broadcasters either
do not have or do not share in the same degree.
Providing content that seeks to attract large
audiences and ratings is not irrelevant to the functions
of a public broadcaster, but our obligations extend to
serving additional public values such as accessibility,
openness, fairness, inclusion, impartiality,
accountability, legitimacy, participation and honesty.
The Corporation continues to serve this broad
range of values by innovating and evolving, by being
audience focused and audience responsive and by
keeping pace with our audience’s changing demands
about how they want to experience ABC content.