Is there a more annoying businessman than Richard Branson? Here he is banging on about something called Plan B, along with unsurprising fellow traveller, Arianna Huffington of the Huffington Post.
But here’s the thing – Richard Branson will have travelled to Switzerland on his corporate jet; been ferried to Davos by helicopter (it’s such a pain to take the train); and stayed at an exorbitantly priced hotel suite. This is obviously consistent with Plan B.
Now I have no problem with owners of private businesses doing whatever they want as long as they comply with the law, but when it comes to listed companies, it is a different matter altogether.
But someone should send Branson and his fellow travellers a copy of Adam Smith. And, Arianna, businesses make a difference simply by pursuing profit. Being diverted by other concerns will reduce their value to society.
Of course, a cynic might say Branson banging on about ‘uman rights and the environment is just a clever marketing ploy.
A group of leading entrepreneurs is taking their project to “make business a force for good” to the 2014 Davos conference in Switzerland.
Sir Richard Branson, founder of the Virgin Groups and co-founder of The B Team, explained the idea behind it – to encourage businesses to think beyond simple profit, and to consider environmental issues and human rights as part of their work.
Arianna Huffington, founder of the online news site The Huffington Post and a leader with the project, told BBC News that there was an opportunity for businesses to “step up to the plate and make a difference”