ACCC and freshly baked bread

Talk about working on the wrong side of the decimal point.

Who cares?  Freshly baked or not, it tastes delicious and hasn’t poisoned anyone.

And because of a complaint by Jeff Kennett?  Really? The world has gone crazy.

And there is the chief of the ACCC, with its massive budget and enormous staff, saying for months and months said there was nothing it could do about the enormously commercially damaging boycott being imposed on Boral by the CFMEU because it didn’t have the evidence.

Rod, this is your real job rather than worrying about the labelling of baguettes purchased at the local supermarket.  Forget the stupid politicking, get on with the ACCC’s real jobs.

I also believe the ACCC is spending taxpayers’ resources looking at on-line restaurant reviews.  Golly gosh … that’s important stuff.

Joe and Mathias, cut the budget some more.

It may well be time for the ACCC to fold and to leave what are truly legitimate functions (very few) to a much smaller, newly constituted agency.

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44 Responses to ACCC and freshly baked bread

  1. hammy

    Coles lied. That’s illegal. End of story.

  2. hammy

    Maroons 4 – 0. That’s going to be the final score.

  3. Sinclair Davidson

    Joe and Mathias, cut the budget some more.

    Just cut it all.

  4. Petros

    What about scrapping it and having competition laws like they do in the US and EU? Aren’t the Sherman anti-trust laws in the US a good thing?

  5. Johno

    A court found Coles had acted illegally. That’s fine. That’s their job.
    But really. What kind of stupid law did they break?

    Another job for Joe and Mathias. Get rid of this stupid law.

  6. Infidel Tiger

    Freshly Par-baked Today.

  7. nerblnob

    Wait til they get started on Pieface.

  8. Infidel Tiger

    If the ACCC wants to prosecute a huge conglomerate for false advertising they should go after the cancer council and their smoking illness lies.

  9. PaulL

    I’m actually OK with this one. Coles misrepresented what they were doing with their bakery, and as the judgement says, made it so that small independent bakeries that actually do bake on premise couldn’t easily differentiate. That’s something that the government should help with.

    That isn’t to say that it’s OK that they do this instead of their other jobs – they can (and should) do both.

  10. john of dandenong

    Judith – spot on. Lawyers at useful productive work again. Check out Evan Whitten’s web site for a true appraisal of the lawyers worth. An excellent reference is Lorne Campbell’s book “The Moe Hotel Scandal” how a prominent Melbourne solicitor, who is still practicing, blatantly stole $200k from his publican client in the early 80s and got away with it.

  11. iamok

    But there is no supermarket and petrol collusion.

  12. hammy

    Half-time. Still 4-0. Full time will be 4-0.

  13. Aristogeiton

    PaulL
    #1351876, posted on June 18, 2014 at 9:14 pm
    I’m actually OK with this one. Coles misrepresented what they were doing with their bakery, and as the judgement says, made it so that small independent bakeries that actually do bake on premise couldn’t easily differentiate. That’s something that the government should help with.

    That isn’t to say that it’s OK that they do this instead of their other jobs – they can (and should) do both.

    Econ Chronicles – Make Progress, not Work.

  14. Baldrick

    Troll attempts to derail thread. Action taken …. Nothing!

  15. Sally Moore

    You go, girl. Right-on.

  16. JohnA

    hammy #1351840, posted on June 18, 2014 at 8:55 pm

    Coles lied. That’s illegal. End of story.

    Ever heard of extenuating circumstance, clemency, or even de minimis non curat lex (“The law does not concern itself with trifles”).

    If the purpose of the regulations is to ensure public health, then the regulations have not been breached other than in the tiny minds of martinets.

    And spare us the bulldust about Coles being “the Big Guy who can take it on the chin” – the law should be applied to David as much as to Goliath.

  17. Tiny Dancer

    Sorry. But. Coles.are. cnuts.

    JohnA. Eat. Some. More. Arse.

  18. Tiny Dancer

    The purpose of legislation = green filth thought bubble

  19. MartinG

    hammy
    #1351841, posted on June 18, 2014 at 8:56 pm

    Maroons 4 – 0. That’s going to be the final score.

    I predict Maroons 4 Blues 6

  20. What kind of stupid law did they break?

    A law that says it’s illegal to lie and cheat.
    I guess it’s OK for Coles to do this, as they’re a large corporation who can influence government through lobbyists.
    Small business?
    Nobody on the Right gives a sh*t.

  21. Bribiejohn

    Amazing the number of hypocrites who comment.

    Illegal to lie and cheat? Absolutely! But only when it’s somebody else doing it!!

    By the way. My wife and daughter are celiacs and, according to them, the Irish gluten free products are far more pleasant than any produced here.

  22. the law should be applied to David as much as to Goliath.

    Exactly.
    Except that this time Goliath was breaking it.

  23. Dorothy

    Alan Jones on his high horse about Coles this morning in his editorial !!! I’d say Coles were being disingenuous at worst. Alan Jones is most definitly disingenuous about Coal Seam Gas , and all this shop a docket stuff and trying to stop us from getting cheaper fuel. I just wish he would put a sock in it!!! He gives conservatives a bad name

  24. JohnA

    Tiny Dancer #1352047, posted on June 19, 2014 at 12:26 am

    Sorry. But. Coles.are. cnuts.

    JohnA. Eat. Some. More. Arse.

    So you and your family don’t shop at Coles, right? Ever?

    Make sure of the facts – Coles have been found to have advertised falsely in this case and on these facts. But does that give us permisision to describe them thus, and paint them black? Or is this a local variation of the “I hate US franchises and I want everybody else to boycott Maccas, too” meme? Or the “I hate Big Banks, Big Oil, err Any Big Business” meme?

    and
    Tiny Dancer #1352048, posted on June 19, 2014 at 12:28 am

    The purpose of legislation = green filth thought bubble

    LOL! Speaking hyperbolically then, do you suggest that legislation is purposeless? Could you be one of the martinets I was referring to earlier? Or could you be one of the few people who don’t object to paying speeding fines based on traffic camera evidence? Because well, the regulations are the regulations, they don’t have to have a purpose…
    Get. Off.The.Grass.

  25. Bruce of Newcastle

    Coles ordinary bread costs $1. It is edible. The Baker’s Delight shop right next to Coles charges $3.80 and does excellent business, because their bread is very nice. People will pay nearly four times what they could have for a nice product.

    This is a tasty little example of the merits of capitalism. It also shows that the ACCC are bonkers.

  26. So Jeff Kennet buys some bread in a shop under a nice sign “Freshly baked” but on the label it says baked in Ireland (I don’t know the details.)?

    He was lucky it wasn’t Adelaide…

    So labelling laws are useless?

    Sounds like an ALPBC beat up to me.

    And Hammy’s solution is to give the Trade Unions more power and more of my cash?
    Unemployment will be solved hiring people to queue for the CFMEU approved bread?

  27. Rabz

    There’s nothing wrong with the ACCC that can’t be rectified by the application of The Mantra™.

    Hop to it, softcocks.

  28. Senile Old Guy

    Coles lied. That’s illegal. End of story.

    Hammy, lift your game. You’ve been in really bad form lately.

  29. Bern1

    Can someone explain this to me.
    Why would you import bread from Ireland?. I just can’t see how it would be cheaper to mix the ingredients in Ireland ,freeze them and them export them half way around the Earth.The product is then distributed to all the different outlets,defrosted and baked.
    Flour,water, yeast etc is mixed on site,baked and sold. Gotta be cheaper.
    FFS Go away Bobbie.

  30. Ubique

    If anything is half-baked, it’s the ACCC. Shiny-bums, go and get a real job. This is just a continuation of the KRudd “working families” supermarket-bashing frenzy that was gleefully egged on by the ALPBC and Fairfax and led to Labor’s Grocery Choice fiasco.

    The initial Labor furphy of supermarkets overcharging was soon replaced by howls of outrage that they were selling food (milk and bread) too cheaply.

    The conspiracy theories of the KRudd era are obviously still alive and well in the ACCC.

  31. Roger

    Can someone explain this to me.
    I believe they actually bake it in Ireland too, then freeze it for export (how that’s cheaper I don’t know, but evidently it is). Coles simply re-heat it in their ovens – that was the nub of Kennett’s complaint – false advertising. Coles were trying to get an advantage over bakeries in the same shopping complexes which do bake fresh each day and broke the law in doing so. What’s the fuss? If you don’t like laws which prevent businesses from making false claims about their products campaign for their repeal. Good luck with that!

  32. No matter how political or duplication the ACCC is, their poor performance is no reflection on the merits or otherwise of the Coles case. It’s a typical lefty mistake to support a lost cause on the basis of hating its opponent. Defending Coles in this instance just makes one look silly, and I can’t see a campaign to defend a corporation’s “right” to lie and mislead going very far. Any business gaining an advantage through pure misrepresentation of their products is clearly disadvantaging those who do not. It is clearly not in the public interest for such deception to occur.

    Of course the ACCC is doing nothing that could not be achieved through class action, so the correct score is…

    Coles 0
    ACCC 0

  33. Steve

    So libertarian are giving up on laws against fraud now. Where does that lead us?

  34. incoherent rambler

    then freeze it for export (how that’s cheaper I don’t know, but evidently it is)

    Commercial electricity price. Stable and lower.

  35. incoherent rambler

    then freeze it for export (how that’s cheaper I don’t know, but evidently it is)

    No tax on refrigerant gases.

  36. OldOzzie

    For once I am in agreement with

    Hammy – “Coles lied. That’s illegal. End of story.”

    and

    Numbers – “What kind of stupid law did they break?

    A law that says it’s illegal to lie and cheat.”

    I could not believe that Coles was passing off bread baked overseas then frozen and shipped to Australia as freshly baked on-site.

    I would regard that as Criminal

  37. Tel

    I cannot think of any good reason why Coles should get away with dishonest advertising. I like their sourdough and no one would expect that the dough is made the same day as it is baked. I didn’t know about the partial baking process, so Coles should be making that clear on the label.

    The only criticism I have about the ACCC in this case, would be their adversarial approach seems intended to inflict the largest fine, rather that improve the customer experience. Suppose they approached Coles directly and gave them some easy compliance option like label changes… seems it would have been easier to avoid court in this situation.

  38. Tel

    Commercial electricity price. Stable and lower.

    Don’t get me started… but yeah, this sort of issue could be avoided if many Australian indirect taxes were lower.

  39. Gab

    seems it would have been easier to avoid court in this situation.

    Then how would the ACCC justify their existence?

  40. Tel

    Of course the ACCC is doing nothing that could not be achieved through class action, so the correct score is…

    Class action is a difficult and heavyweight process, I think it would be much better if the ACCC took note of some complaints, then put together a recommendation for some label changes. Most likely Coles would just do it, because it isn’t worth their while going through the process. If it was lightweight like that, then the ACCC would be more useful to consumers and less damaging to business.

  41. UN Owen

    “Maroons 4 – 0. That’s going to be the final score.”

    Hammy – putting the kibosh on the Maroons is a serious enough offence to warrant a lifetime posting ban on this blog site!

  42. Steve D

    Presumably the bread was half baked upon leaving Ireland. Similar to the half-baked bread rolls you can also buy and finish off at home in time for dinner. Perhaps Lizzie can investigate while she’s on the ground.

    It does seem the whole scheme was perhaps half-baked, although the dollars were presumably well done.

    I guess the slogan ‘Half-baked today, sold today’ does not have the same ring to it.

    The tangential message is definitely ‘Why is it that much more expensive to make bread in Australia?’, even if the answer is rhetorical, at least to us Cats. The trick is to have more of the general population ask the same question, make the obvious conclusion and encourage governments to act accordingly.

  43. AP

    It wasn’t just Jeff Kennett. I complained too (probably before he did). The bread said “freshly baked in store” in large font on a sticker on front, then in fine print “made in Ireland” on the back. That’s just plain misleading and deceptive conduct. In common parlance, “freshly baked” implies the whole baking process including mixing, proving and baking the bread. Not some half-arsed reheat job. If I brought you some scones and I said I had “freshly baked” them, would you think I had just gotten them out of the freezer and heated them for a few minutes, or would you expect I had made a dough, lightly kneeded and cut it into circles, egg washed the top and baked it? The latter, I think. It’s a small thing, but if you let companies lie about small things, they will only become emboldened. All I ask is that they conduct their business how I conduct my affairs: with honesty and integrity.

  44. Mundi

    I dont know why everyone wants to reference a law. They broke natural law – they made a contract on fake terms. The decieved and conned. Any judge would require refund pf all money and just compensation for the troubles.

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