Recall the kerfuffle about AustralianSuper, Cbus and some others ‘investing’ in a new website, The New Daily. AustralianSuper is using funds from the service fee that all members must pay to finance this highly dubious venture.
Recall also that The New Daily website contains mainly repackaged material from the ABC (so: taxpayers fund the News and Current Affairs service of the ABC and then the ABC on-sells some of the product: does this sound right?)
So how’s The New Daily going, apart from providing well paid employment to Bruce Guthrie and some of his mates.
The short answer is not well: It is ranked 1,480th most visited site in Australia. And if you take a look at the traffic, which is pretty much insignficant from zero on most days, there are some blips, which are probably just click-throughs from other sites.
When will AustralianSuper trustees declare the investment a dud and pull the plug?
(It’s heartening to see quite a few views for The New Daily site are the result of searching for Boxing Day sales!)
Visitors by Country
What percentage of visits to this site come from a search engine?
Search Visits11.80% 36.00%
Top Keywords from Search Engines
Which search keywords send traffic to this site?
Keyword Percent of Search Traffic 1. the new daily 42.32% 2. boxing day sales 2013 13.25% 3. new daily 9.55% 4. boxing day sales sydney 6.19% 5. boxing day sales 4.88%