So how’s The New Daily going?

Recall the kerfuffle about AustralianSuper, Cbus and some others ‘investing’ in a new website, The New Daily.  AustralianSuper is using funds from the service fee that all members must pay to finance this highly dubious venture.

Recall also that The New Daily website contains mainly repackaged material from the ABC (so: taxpayers fund the News and Current Affairs service of the ABC and then the ABC on-sells some of the product: does this sound right?)

So how’s The New Daily going, apart from providing well paid employment to Bruce Guthrie and some of his mates.

The short answer is not well: It is ranked 1,480th most visited site in Australia.  And if you take a look at the traffic, which is pretty much insignficant from zero on most days, there are some blips, which are probably just click-throughs from other sites.

When will AustralianSuper trustees declare the investment a dud and pull the plug?

(It’s heartening to see quite a few views for The New Daily site are the result of searching for Boxing Day sales!)

Site Overview

How is this site ranked relative to other sites?

Global Rank 

Global rank icon98,364 10,487

Rank in Australia 

Australia Flag1,480

Visitors by Country

Country Percent of Visitors Rank in Country
Australia Flag  Australia 71.3% 1,480
United States Flag  United States 5.5% 274,751
United Kingdom Flag  United Kingdom 4.4% 77,637

Search Traffic

What percentage of visits to this site come from a search engine?

Search Visits

11.80% 36.00%

Top Keywords from Search Engines

Which search keywords send traffic to this site?

Keyword Percent of Search Traffic
  1.  the new daily 42.32%
  2.  boxing day sales 2013 13.25%
  3.  new daily 9.55%
  4.  boxing day sales sydney 6.19%
  5.  boxing day sales 4.88%
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35 Responses to So how’s The New Daily going?

  1. Aristogeiton

    Good on you for continuing to cover this. It’s a scandal.

  2. H B Bear

    I expect so-called “Industry” Super fund trustees will have a few headaches down the track once the Royal Commission has finished with them.

    Not before time.

  3. Gab

    AustralianSuper is using funds from the service fee that all members must pay to finance this highly dubious venture.

    Not much different to HSU official using members dues to visit houses of ill repute. Or unions using members money to buy homes for themselves and pay themselves enormous wages and to fund Labor.

  4. Washout

    What do they care, it’s not their money…

  5. Lysander

    What is The Cat ranked?

  6. .Dr.Sir Fred Lenin

    Sorry Washout,it IS thier money! Give one of these thieving Muppets cotrol over lots of money and they assume it belongs to them.Look at williamson,steals $20 million ,it All disappears ,he admits to $1 million theft ,is bankrupt so cant pay it back,gets a short spell in a holiday camp,cones out and resumes the millionaires life.Charge the Bastard with the full crimes , and confiscate All his wealth of his family that they cannot prove they earned,by ATO records,give the thieving swine 50 years Hard Labour,not eligible for parole for 49 years,11 months and 21 days.

  7. How much money from our superannuation have they sunk into that website?
    What’s a roughly estimate to the nearest 10 million or so?
    That’s our money they’re playing with.

  8. ‘rough estimate’ not ‘roughly estimate’

  9. rebel with cause

    For those interested in how the Cat compares.

  10. Baldrick

    Why would anyone introduce another leftard leaning news site , filled with ex-Fairfax and Guardian employees in Australia, when TheirABC does the job perfectly well, compliments of us taxpayers.

  11. Bruce of Newcastle

    Sigh, I had the same thought as Lysander, so I looked it up like Rebel did.

    We Cats are a threatened species. But the Cat doesn’t have all those big boys backing it with vast outpourings of dosh. I thank the fine efforts of Sinc, Steve, Judy and Rafe for their selfless and very poorly remunerated* efforts.

    * Zero to 16 decimal places.

  12. Robbo

    What happened to your post? I’m hanging here in suspense waiting for the revelation on just how effective was The New Daily in providing info on the Boxing Day sales?

  13. For those interested in how the Cat compares.

    The Cat runs on a shoestring.
    The New Daily runs on your superannuation.

  14. rebel with cause

    Hitcount is just one measure of influence and a very imperfect one at that. For instance, I’m sure the Cat’s hitcount could be improved by replacing all the articles with funny pictures of kittens but it would be a less influential website as a result.

    On the other hand, advertisers do care about hitcount, so if The New Daily is meant to be a commercial venture then it is way below the level of traffic it needs to justify its existence.

  15. Derp

    It’s ok, the integer has this.
    Approval was granted because IIRC, capitalism bad.

  16. Peter from SA

    I suspect that alexa survey takes snapshots to get a statistical model of high-traffic commercial sites, and so is not accurate for the likes of catallaxy.

    Take a look at the top five search terms to find The Cat, apart from the first one surely the others only relate to a specific day or period perhaps?

    1. catallaxy 21.89%
    2. spirit of mawson 14.69%
    3. peter hitchens 6.34%
    4. julie bishop 2.42%
    5. clive palmer 2.35%

  17. Duncan

    Alexa have the caveat that the data for the Catallaxy website is !Estimated! I wouldn’t get too overwrought by the report. Perhaps Sinc can give us the low down….?

  18. michaelfstanley

    Fascinated how Industry super funds still skin their retail competitors despite all their waste and corruption I read about here.

  19. .

    michaelfstanley
    #1389811, posted on July 21, 2014 at 2:07 pm
    Fascinated how Industry super funds still skin their retail competitors despite all their waste and corruption I read about here.

    Except they don’t.

  20. Sinclair Davidson

    Perhaps Sinc can give us the low down….?

    We get between 20 and 25 thousand hits per day. We have 4 dedicated hate sites and one dedicated hate twitter feed.

  21. Bruce of Newcastle

    Industry super funds

    They advertise a lot on the tele, like kitchen widget salesmen.

  22. Duncan

    We get between 20 and 25 thousand hits per day. We have 4 dedicated hate sites and one dedicated hate twitter feed.

    I will be chuckling myself to sleep tonight. They hate, they hate; and so impotently!! Like Rumpelstiltskin, they will tear themselves apart :-)

  23. Toiling Mass

    They advertise a lot on the tele, like kitchen widget salesmen.

    Oh, that appalling “From little things, big things grow…

    Still, from a few irregularities in Craig Thomson’s affairs there has grown a Royal Commission, so maybe they are right.

  24. thefrollickingmole

    Is that ant-rogenous or whatever its name was still running his one?

  25. Bill

    What are the “4 dedicated hate sites” called? (I love perving at Lefty head explosions.)

  26. Percy

    We have 4 dedicated hate sites and one dedicated hate twitter feed.

    Monty, Homer, Shitfer and ?

  27. …Bird?
    Does that count as a ‘hate site’?

  28. Sinclair Davidson

    Monty, Homer, Shitfer and ?

    Gerard Jackson.

    Wasn’t counting Bird. Is he still going?

  29. Aristogeiton

    Sinclair Davidson
    #1390066, posted on July 21, 2014 at 5:20 pm
    Monty, Homer, Shitfer and ?

    Gerard Jackson.

    Wasn’t counting Bird. Is he still going?

    ‘I always made one prayer to God, a very short one. Here it is: “O Lord, make our enemies quite ridiculous!” God granted it.’
    (Voltaire)

  30. Grumbles

    Nice one Sinc… the success of this site is most accurately measured by the number of hate sites :)

  31. Rob

    Oh, that appalling “From little things, big things grow…”

    It’s a fantastic song about good intentions and what happens when you confront THE LAW* armed with good intentions. THE LAW wins.

    * THE LAW OF UNINTENDED CONSEQUENCES.

  32. Why would anyone introduce another leftard leaning news site , filled with ex-Fairfax and Guardian employees in Australia, when TheirABC does the job perfectly well, compliments of us taxpayers?

    Because the modern Left does not do “entrepreneur” well. Among other things, it tends to overestimate the market for its goods.

  33. JC

    Why would anyone introduce another leftard leaning news site , filled with ex-Fairfax and Guardian employees in Australia, when TheirABC does the job perfectly well, compliments of us taxpayers?

    A death wish perhaps? I mean, that’s a guaranteed trip to the bankruptcy court, no?

  34. wreckage

    “From litle fuckups, big fuckups grow, from little fuckups, big fuckups grow…”

  35. south

    Wow, I’d never even heard of The New Daily.

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