We are also watched by sugar and alcohol products manufacturers, who see the tobacco control movement as a precursor to threats they now face from public health campaigns. These industries fear a united international community acting on behalf of consumers. In the coming days, I hope their fears will be fully justified as we take further steps to end the tobacco epidemic.
Well today The Conversation has a how-to guide by Simon Chapman.
1. Re-orienting public health agencies to give high priority to advocacy.
2. Bring the background into the foreground.
3. Collect and continually update killer facts.
4. Values, values, values.
5. The “half pregnant” principle.
6. Cultivate future political champions.
7. Build communication networks.
He, of course, leaves out that the taxpayer picks up the tab for all of this.