The ABC generates $1 billion in value

Michelle Guthrie hit back – strongly according to some media sources – against ABC critics in a speech today.

For those who prefer an abacus-type approach to this debate, I have some fresh information. How do you put a price on the value of the ABC? In pursuit of that answer, the ABC has commissioned Deloitte Access Economics to do some research. Their report is still being compiled and will be released next month. The early findings are interesting. They show that the ABC contributed more than $1 billion to the Australian economy in the last financial year – on a par with the public investment in the organisation.  Far from being a drain on the public purse, the audience, community and economic value stemming from ABC activity is a real and tangible benefit.

The takeaway message?

… the ABC contributed more than $1 billion to the Australian economy in the last financial year …

Sounds good, except … as Michelle Guthrie acknowledges that’s just about how much the ABC receives from taxpayers.

Then there are deadweight losses of taxation – if the ABC gets $1 billion to spend and generates $1 billion of economic activity then the ABC is losing the value of the deadweight losses.

Ouch.

I suspect Ms Guthrie thought this information would bolster her case. But no. That is even before we consider any crowding out effects.

Then she cited some statistics.

And the facts show Australians overwhelmingly value the outcome of this foresight: 82% of Australians look to the ABC as their trusted source of information; 78% cite the ABC as an important contributor to our national identity; and critically, 77% of Australians think a healthy ABC is essential for Australia’s future.

That regard is a precious commodity at a time when trust in our institutions is so rare.

Chris Berg and I collected some statistics from various issues of the ABC annual report.

This is how Chris and I interpret that table:

The ABC’s satisfaction indicators are very impressive. A selection of those indicators are shown in table 1. Eighty-six per cent of Australians value the ABC. Seventy-seven per cent think it is balanced and even handed. Seventy-eight per cent think ABC television provides quality programming.

This rosy picture is complicated by the fact that the ABC television only had a 17.6 per cent share of the primetime 5-city metro market in 2015-16. Indeed, there is a huge gap between the number of people who claim to value the ABC, and those people who actually consume its services. It is also noteworthy that more people in the metro areas consume ABC radio than primetime television and the percentage of people who believe that the ABC provides quality radio programming is much lower (63 per cent) than those who believe the ABC provides quality television programming (78 per cent). It appears that the more people know about the ABC the less they value it.

This kind of result is not necessarily surprising – it is very likely that Australians have been socialised into believing that the ABC provides a quality service as opposed to having actually experienced that quality through their own viewing or listening.

It is true that the ABC has higher market share in regional areas than it does in metropolitan areas – yet even there the gap between what people say about the ABC and their actual consumption of ABC services is large. Unfortunately the ABC do not appear to publish market share data for their regional radio services. It is one thing to be assured by politicians that the ABC provides valuable services to the community but it would be even more reassuring to see the actual data supporting that claim.

Michelle Guthrie very kindly referred to Chris and me in her speech – and our book.  So if you haven’t already done so, please order your copy – it has caused a lot of trouble for the ABC.

Update: Almost forgot this statistic:

Deloitte calculates that the ABC is helping to sustain more than 6000 full-time equivalent jobs across the economy. 

So that is ($1,000,000,000/6000) $166,666.67 per job.

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120 Responses to The ABC generates $1 billion in value

  1. Andysaurus

    Michelle Guthrie very kindly referred to Chris and I

    Sorry Professor, but it should be Chris and me.

    [If you insist. Sinc]

  2. egg_

    But, but… it’s steam meeja – dynamite it!

  3. Bruce of Newcastle

    the ABC contributed more than $1 billion to the Australian economy in the last financial year

    Yep, stole it from taxpayers and gave it back again in the form of unwatchable propaganda.
    Thanks for nothing!

    If instead we paid off $1 billion of debt we’d put $1,040 million into the economy because we’d’ve saved on interest. Why are we running a Green-Left sheltered workshop on borrowed money?

  4. stackja

    MG, ABC comedian in chief.

  5. H B Bear

    ” … the ABC has commissioned Deloitte Access Economics to do some research.”

    Googles G: “Does anyone have the time?”
    Deloittes: “What time would you like it to be?”

  6. stevem

    I find it fascinating that a body with “no more fat to cut” finds the self indulgent funds to hire Deloitte Access Economics to say how wonderful they are. Given that the report won’t be finished for another month it has obviously taken a deal of effort and money to compile. Surely that money must have been fat?

  7. None

    Turnbull head hunted this idiot woman. I am going to lodge a complaint to the AHRC that Michelle Guthrie vilifies women every time she opens her mouth and demonstrates just how stupid she is.

  8. H B Bear

    Could Googles G actually be worse than the Nice Mr Scott?

  9. Dr Fred Lenin

    The comrades are always rabbitting away about “abc comedy” a true oxymoron It’s invisible if you aren’t a leftoids ,but finally Guthrie tops the bill ,now that is comedy , 73 percent of 17 per cent ? The real figures ,three quarters of less than one in five sounds about right . Re introduce licences to get the abc ,the supporters pay for it , those not connected pay nothing . Then again they are lefties and lefties never use their own money ,the saddest guy is a guy rattling a charity tin at a socialist taxfunded convention , pauvre garçon !

  10. A Lurker

    And the facts show Australians overwhelmingly value the outcome of this foresight: 82% of Australians look to the ABC as their trusted source of information; 78% cite the ABC as an important contributor to our national identity; and critically, 77% of Australians think a healthy ABC is essential for Australia’s future.

    I wonder if the people they polled for those statistics were the same people that make up the weekly Q&A audiences…

  11. JC

    I wonder if the people they polled for those statistics were the same people that make up the weekly Q&A audiences…

    Not quite, because only ~8 out of 10 lied. If it was a Q&A audience you’d end up with one of those Saddam Polls where 99% of the people polled voted for Saddam.
    They used the same Iraqi polling firm if I recall correctly.

  12. iamok

    The same Deloitte who got paid $11.7 MILLION (yes that’s MILLION) to build a website for Boroondara Council.

  13. rickw

    the ABC contributed more than $1 billion to the Australian economy in the last financial year

    The arrogance is breathtaking.

  14. rickw

    78% cite the ABC as an important contributor to our national identity;

    So the ABC is a “cultural” equivalent to the NHS?

    It really doesn’t need to be shut down.

  15. .

    iamok
    #2741835, posted on June 19, 2018 at 5:47 pm
    The same Deloitte who got paid $11.7 MILLION (yes that’s MILLION) to build a website for Boroondara Council.

    …speechless.

  16. areff

    Keeping hearing about these ABC satisfaction surveys, but the actual reports, numbers, methodology etc are very hard to find. Are these surveys done by ther Australia Institute. If so, would explain a lot.

  17. Entropy

    H B Bear
    #2741804, posted on June 19, 2018 at 5:16 pm
    ” … the ABC has commissioned Deloitte Access Economics to do some research.”

    Googles G: “Does anyone have the time?”
    Deloittes: “What time would you like it to be

    Yes, considering how political and picked apart this be, it will be interesting how careful Deloitte will have to on which approach will generate more future revenue, a suck up job, or something delivered without fear or favour.

  18. Beachcomber

    the ABC contributed more than $1 billion to the Australian economy in the last financial year

    That is an insult to our intelligence.

    Ask the live cattle trade industry how much the ABC contributes to the economy, or the greyhound racing community, or the mining industry or anyone who isn’t a cultural Marxist comrade and has been the subject of an ABC ‘expose’.

  19. JC

    Keeping hearing about these ABC satisfaction surveys, but the actual reports, numbers, methodology etc are very hard to find. Are these surveys done by ther Australia Institute.

    The Australia Institute worked hand in hand with the Saddam Polling Organization to find the best methodology. It’s very accurate.

  20. manalive

    Those audience statistics do not represent a cross-section of the population, they would represent one demographic, upper-middle-class left-oriented public service types who would utilise no other network.

  21. JC

    manalive
    #2741865, posted on June 19, 2018 at 6:20 pm

    Those audience statistics do not represent a cross-section of the population, they would represent one demographic, upper-middle-class left-oriented public service types who would utilise no other network.

    That’s statistically impossible because the result would have been 99.5%

  22. Art Vandelay

    H B Bear
    #2741804, posted on June 19, 2018 at 5:16 pm
    ” … the ABC has commissioned Deloitte Access Economics to do some research.”

    Googles G: “Does anyone have the time?”
    Deloittes: “What time would you like it to be

    This is definitely my experience with Deloitte’s research.

  23. Tel

    … has commissioned Deloitte Access Economics to do some research …

    lol. Rookie mistake.

    They’re gonna need better tricks than that.

  24. Chris

    So approving of the ABC is a ‘positional good’ – like hating pedophilia. Because it makes people feel like they are ‘cultured’ to approve of it.
    Even if they haven’t watched it in ten years.

  25. classical_hero

    Robbing Peter to pay Paul.

  26. Texas Jack

    Accounting for the ABC??

    Let’s see.

    Carry the one. Subtract three years of live cattle exports lost, ten or eleven years of higher than necessary economy-wide power costs, multiple royal commissions into leftoid pet hates, the costs of Operation Sovereign Borders, and the lost productivity of people who either a) slashed their wrists while watching Red Kerry or b) were forced to shoot their televisions after struggling through Commy Cassidy’s weekend joke-fest.

  27. Roger

    So that is ($1,000,000,000/6000) $166,666.67 per job.

    Who said the government can’t create jobs?

    Very expensive jobs.

    Btw, Ms Guthrie is on c. $900 000+.

    Your taxes at work, comrades.

    The revolution will be subsidised.

  28. mh

    If the ABC did not exist, I doubt that Australia would have ended up with the energy policy debacle that we have now. And that will ending up costing us everything.

  29. dauf

    gave up watching ABC progressively over the last 15 years; was it them going further down the gurgler or me growing up more?

    The news, current affairs, and that joke show (Q&A) were really a risk as i often felt like throwing a chair at the TV. I’d prefer news, not opinion…and opinion from one predictable viewpoint; not longer informative to me at all

    Really now only watch the odd show when i hear that something in particular is on, more by chance than checking

  30. John Constantine

    True revolutionaries declare they only watch Al Jazeera, as the ABC is too right wing.

    Sell their ABC to AL Jazeera and everyone will get what they want.

    Comrades.

  31. NB

    Oh my goodness, they should hire me to do the report. I know upon which side my bread is buttered. So, ABC, I can prove by sophisticated accounting techniques that the ABC adds value to the tune of 15 billion trillion dollars. I can show that without the ABC the entire world economy will collapse the very next day and remain frozen for a hundred thousand years. And that’s just the start. Without the ABC we will have climate change, capitalism, a meritocracy, oh and a thousand other evils.

  32. Vicki

    Let’s face it – the vast majority of the public (across all adult age groups & across all socio-economic groups) simply do not watch the ABC.

    That leaves a minority cross section who belatedly watch the ABC hoping to find content that is intellectually stimulating, informative and has a diverse approach. I have been part of that minority cross section.

    But it has been years since I have encountered content/approach that reflects my interests and opinions. I am hardly alone in that conviction.

    How, then, can any fair analysis of the continuing relevance of the ABC conclude that it reflects the majority of Australian????

  33. C.L.

    the ABC contributed more than $1 billion to the Australian economy in the last financial year

    LOL.

  34. Baldrick

    the ABC contributed more than $1 billion to the Australian economy in the last financial year

    Who knew shite was worth that much?

  35. mh

    An old saying is ‘Where there’s muck there’s brass’, but in this case I doubt it.

  36. Mak Siccar

    For heavens sake, Sinc and Co. Go for the jugular. Strangle the smelly rotten corpse.

  37. Ubique

    It would be interesting to run a Survey Monkey on the ABC. Perhaps Tim Blair could run one. I reckon the results would be rather different than those claimed by Guthrie.

  38. candy

    Once they started making up stories about the Navy burning asylum seekers and engineered stories to upset the Indons, you know the ABC is not up to much good. Mark Scott seemed quite proud of that episode. He was earning near a million dollars, too, and worked against the interests of national security.

    I don’t know what this Ms Guthrie is like but she seems to care genuinely about the future of the ABC as that is her job, whereas I think Mark Scott let the staff be activists and seemed determined to bring down conservative governments. He seemed protected by various high placed individuals.
    Mr Turnbull was communications minister and said zilch at that time, as I remember.

  39. Beachcomber

    the ABC contributed more than $1 billion to the Australian economy in the last financial year

    Sending ‘pucker-lips’ Fergusson and her entourage on a junket to Washington DC, so Australia’s state-funded broadcaster could televise partisan agitprop against an elected US President; that must have really contributed to the economy.

  40. candy

    I was amazed how quickly Turnbull and Shorten found their way to the vigil for the lass who was murdered.
    Cynical but I can’t help but think it was to be seen as compassionate, with a gentle glow of candlelight around their sad faces.

    It reminded me of Julie Bishop and T. Plibersek at the vigil for the drug dealers facing execution. Once the chaps were killed, we never heard about it anymore. Ever. All gone, no sad faces anymore. I think the boys Turnbull and Shorten wanted to be like the girls, in flattering candlelight and looking so compassionate.

  41. I saw the article and thought, OK let’s see what reforms she’s going to announce; but no, resistance was futile, her mind was absorbed into the hive long ago.

    Every point she made was absolutely the opposite to what is patently obvious to everyone else.

    $1 billion of ‘value’, pure Keynesian bullshit.

  42. Kingsley

    The point we need to be making as loud as we can, is if the ABC is as beloved and valued by the Aussie public as they say they are, then they should have no trouble at all surviving on and advertising and Netflix subscription style business model with NO taxpayer subsidy.

  43. jupes

    … the ABC contributed more than $1 billion to the Australian economy in the last financial year …

    I don’t get it. How did they contribute to the economy?

    Does that mean a dole bludger contributes $15,000 to the Australian economy? Is that the point?

  44. Rob MW

    They show that the ABC contributed more than $1 billion to the Australian economy in the last financial year

    Obviously shutting down the Cattle live export trade was revenue neutral, as with their fierce advocacy for tree clearing bans to say nothing of the cost of their more than fierce promotion of Carbon taxes and denigration of anyone that lives outside of a cave.

    The cost of social engineering by the ABC, propagandized in their own socialist image, is not and never will be a positive contribution to a market economy, to freedom or to liberty or to anyone who values property.

    Fuck the ABC. Ft-ABC !!!

  45. Neil

    It should be added that lefties think Michelle Guthrie is a right winger and a Murdoch stooge

  46. areff

    FtABC

    Someone make some bumper stickers.

  47. nerblnob

    I’m confused.

    What produces the $2+bn revenue that offsets the $1.3bn expenditure and results in $1+bn which is then contributed to the nation?

    Why are they hiding such a dazzling light under a bushel?
    Thank the lord that we have Deloitte and partners to expose our shy benefactors!

  48. Dr Fred Lenin

    Was the one billion the payment from the alp ,gangrenes , soros and gore and theglobalist communist fascists for playing their propaganda, over and over and over and over for the year ? Cheap advertising for furthering global domination by stealth ,gotta be worth more than that !

  49. chrisl

    Hands up those who use the plastic shopping bags and throws them away to feed the fishes .Come on hands up!

  50. Up The Workers!

    Yoda Guthrie – The farce is strong in this one.

  51. BoyfromTottenham

    Ms Guthrie is being a wee bit clever. In Economics 101 I was taught that government spending contributes to GDP (Y=C+I+G and all that). On that basis of course the $1 billion per annum of taxpayers money to fund the ABC ‘creates’ an equal increase in our GDP). So what? GDP is just an algebraic expression that an economist created to indoctrinate students in a particular economic paradigm. It doesn’t indicate ‘value’ or useful outputs in any meaningful way, just financial expenditure. Obviously ms G doesn’t understand economics, but she does understand propaganda.

  52. Blair

    “the ABC contributed more than $1 billion to the Australian economy”
    How does one contribute to an economy?

  53. IRFM

    When I see an even set of figures like that, regarding the popularity of the ABC, in assessing the veracity of the value of a gold mine I know from bitter experience the mine has been salted……

  54. Damienski

    If everyone loves Aunty that much they won’t hesitate in stumping up for subscriptions. Budget improvement. Subscribers happy. Taxpayers happy. Win win win. Easy as falling off a log.

  55. JohnL

    Dear Michelle, please, please get some help! There are some good psychiatrists that will put you on medication to help you to get back on the reservation.
    I know. I did have the mental illness once.

  56. Amadeus

    Michelle, have you seen “One Flew Over The Cuckoos Nest”? If not, you better do so quickly…you’ll see yourself!!!
    And could I please add, “…the ABC contributes $1 billion to the Australian economy…? Bwhaaaahaaahaaahaaahaaahahhhahahahahahahaha….
    Not even that juvenile imbecile Will Anderson (aka the ABC go to comedian) could have come up with a better punchline than yours Michelle.

  57. Amadeus

    Oh, I forgot, the ABC national audience is said to be approx. 17% compared to other similar media organisations.
    That stat alone puts the ABC (All Bullshit Commentary) roughly on par with the membership of that other socialist stronghold, the Australian union movement? Sooooo much in common!!!

  58. Amadeus

    My company does market research for the business sector which pays us anything between $30 – $100K for primary market surveys and data analysis. Without getting too technical, we use staff paid $60-80 per hour to do the actual survey field work using face-to-face survey methodology. Our survey sample sizes vary according to the type of data required by our clients. Samples are generally within the range 100-500 interviews. Through our reports, we add value for our clients to make real business decisions which affect how they do business and remain profitable.
    I’ll hazard a guess, Deloitte’s will be charging the ABC no less that $0.5 million for their survey, most likely around $1.2 million. Thirty percent of the project fee will be payable up front. The field work will be outsourced and done by people getting paid $25-30 per hour over the phone, most likely with a skewed survey instrument.
    The data will be compiled by junior Deloitte staff and an interim report will be presented to ABC management by a Deloitte Partner on upwards of $500-$1,000 per hour plus travel time, measured in 10 minute intervals. The Partner will spend an hour reading the “Executive Summary” to get the gist of the data, make a few changes to give the “right result” then get someone to put together the “Powerpoint”.
    On presentation of the interim report, Deloitte’s will present another invoice for another fifty percent of the agreed project fee.
    The presentation will be exactly what the ABC expected…..a resounding confirmation that the ABC is vital to the future of Australian democracy and, in fact, delivers $3.8 billion back into the Australian economy using a 3-4 times multiplier. The Deloitte report will be presented with an invoice for the remaining twenty percent of the agreed project fee.
    Then Michelle will present the sanitised version for all the plebes to read with a press release announcing…”I told you so!!”.

  59. Craig

    Sinc,

    It doesn’t do you favours to embellish the av wage earner within the ABC. There is simply no possibility a media intern or cadet would be paid $166 thousand dollars p.a. The ABC would have semi fixed costs to pay such as electricity and other fixed costs such as advertising perhaps to offer as examples.

    While I accept the premise that the av ABC employee is an overpaid raging leftie with generous perks that are not sustainable in the private business world, we need to keep pushing, hard, the case to end this wankery of overindulgence.

  60. $166,000 per person is what it costs us, not what they get.

  61. struth

    More front than Myers Ms Guthrie.
    But with much less customers.

    What a load of bullshit.

    The ABC no more puts back into the community than your average dole bludger lying on it’s sofa.

  62. Oh come on

    The early findings are interesting. They show that the ABC contributed more than $1 billion to the Australian economy in the last financial year

    This would only be notable if the ABC generated a billion dollars *after* repaying the treasury the $1billion+ it grants annually to the funding of the ABC. Expenditure is not profit, although Guthrie hopes you won’t recognise the distinction between the two.

    You don’t have to commission Deloitte to recognise that the taxpayer money granted to the ABC will make its way back into the economy via the activities of the ABC, and that that number will be fairly similar to the amount that is granted to the ABC each year. I could have told her that.

  63. Entropy

    I reckon Delloitte will have to trot out the trusty “multiplier effect” device.

    A popular tool used by carpet baggers, large sporting event organisers and politicians with their eyes on vast quantities of Other Peoples’ Money.

  64. Amadeus

    You got it in one, Entropy….take a bow!

  65. lotocoti

    To the best of my knowledge, the ABC has only ever ‘made’ money hiring out their Outside Broadcast facilities.
    I doubt the money they got freelancing their OBs ever came near the cost of establishing and maintaining them.

  66. Amadeus

    Generally, when taxpayer funds are used to establish and operate a government utility providing a value added service, the “user pays” principle is applied. For instance, water, electricity, roads, are simple illustrations. If you don’t want the services, you don’t connect. Foxtel does it, Netflix, Stan, et al do so also and seem to be profitable along the way.
    The ABC was established with taxpayer funds and continues to be propped up by annual funding. The time has come, surely, for the ABC to be a subscription only service. That way not only does the ABC generate funds to conduct its operations, but the true measure of its worth can be tested in real time and not some mythical Guthrie dreamtime.

  67. Oh come on

    Is the ABC self-funding? No. The fact that it may contribute a billion or so dollars to the economy is completely irrelevant. If the ABC ‘injects’ a billion dollars into the Australian economy and that’s supposed to be a Good Thing, then Centrelink – which adds tens of billions of dollars annually to the economy – is some kind of economic miracle. Of course it’s all just robbing Peter to pay Paul – nothing new there. In both the case of the ABC and Centrelink, the money these agencies disperse would have been more efficiently utilised if those who generated it were allowed to keep it and spend it as they pleased, rather than having it taxed off of them and redistributed to the likes of Centrelink or the ABC. There is no economic justification for the ABC’s existence.

    I look forward to ABC economics guru Emma Alberscreechy rebut the above with a spirited defence of Keynesian economics and demand-side pump-priming.

  68. Herodotus

    Those approval ratings are fake unless the methodology, sampling, question phrasing – the whole thing – is made how they say “transparent”. They look fake and must be regarded as fake until proven otherwise.
    I’m with Areff on this one.

  69. Oh come on

    As the Professor says, the ratings tell the true story of what media consumers think about the ABC, rather than the responses to a few silly survey questions.

    IIRC, prohibition had widespread popular support over most (or all) of the time when it was imposed. Oh sure, men would go home after work and drink their moonshine, but if they were asked whether they supported the ban on alcohol – oh yes, of course. It was the respectable middle-class belief.

    If you really want to know what people think, pay attention to what they do rather than what they say.

  70. Y

    Much better value to put them on Centrelink. They can run blogs and YouTube channels if they are such talented journalists and presenters.

  71. lotocoti

    Some share and reach numbers for your viewing pleasure.

  72. H B Bear

    I wonder if Deloittes will quantify the value lost to the ALPBC when it’s “celebrities” are freelancing, say hosting the Byron Bay writers festival for a few grand a day, and whether this income is earned through tax minimising structures? Will it also quantify programming sold back to it by employees and former employees, Red Kezza style?

  73. Amadeus

    Back to the Deloitte deal, the value of any survey relies on the independence of the organisation doing the work, i.e. work is done on an arms length basis. Businesses pay good money to be told accurate facts and opinions.
    A self-serving, government utility commissioned survey has a predictable conclusion: “…the ABC provides a quality, essential service and injects money back into the economy by a factor of X…”. This posting took me exactly 2 minutes to write and upload. Think of the money Michelle could have saved taxpayers if she’d asked me to tell her the conclusion of her own survey…..

  74. John Constantine

    Think of all the ‘downstairs Class house girls’ paid to scrub the elite skid marks from the sheets and dunnies of our much luvved ABC upstairs Class.

    Trickle down.

    Comrades.

  75. struth

    If they survey an ABC audience, you’ll get those sort of figures!

  76. bigals

    Ironically the only program I watch on the ABC is “Would I lie To You?”

  77. egg_

    Think of all the ‘downstairs Class house girls’ paid to scrub the elite skid marks from the sheets and dunnies of our much luvved ABC upstairs Class.

    Someone has to clean the glass ceiling.

  78. egg_

    Will it also quantify programming sold back to it by employees and former employees, Red Kezza style?

    In house Production Companies must border on corruption – add to that OS tours and book sales through Aunty.

  79. Mother Lode

    So…did they actually explain how they add $1 billion to the economy?

    She can’t possibly mean that they get $1 billion, that they spend it, and therefore they have added $1 billion to GDP?

    Since she is such a genius (so glibly dismissing the ‘abacus’ approach), has she also looked to compare how the ABC’s returns compare to other possible uses?

    For example, whether that $1 billion wouldn’t be more productive left in the hands of taxpayers and leave the private sector to fill the ‘gaps’. Or, if there is a portion of their service such as rural weather reports that provides inordinate value yet the private sector is disinclined to run the service (although that seem unlikely if it is a money spinner), keep just that and do something else with the rest of the money.

    The thing with an abacus is that there is always the same number of beads on the wire. It is a zero zero-sum, which I suspect might be how Googles thinks.

  80. Harry Newman

    Well the solution is obvious. If 70 to 80% of Aussies love their ABC so much, as Guthers claims, test the willingness to pay of the real ABC audience. Go to an IPO and sell the whole caboodle. Seriously, it will be exciting to see how much of the billion$ will be bid for (or the capitalisation for that matter). Maybe they will find that when folks have to put up real money (welfare) for their ABC they are only worth 2 Cents, as against the lies and bullshit “revealed” by utility driven surveys.

  81. Elizabeth (Lizzie) Beare

    Don’t be so silly Ms Guthrie.
    All that needs to be said.
    A three year old could do better.

  82. Entropy

    I would hope Deloitte take into account the loss to the economy incurred as the ABC crowds out the commercial sector.

  83. H B Bear

    In house Production Companies must border on corruption – add to that OS tours and book sales through Aunty.

    Andrew Denton made millions doing it, although to be fair his company also sold well to commercial media. Meanwhile his missus kept both feet in the trough back with Aunty. Just another example of in-breeding and nepotism.

  84. Percy Popinjay

    If the ABC did not exist,

    a satirist would have to invent it. A green left taxpayer funded sheltered workshop indeed.

    All together now:

    Shut it down
    Fire them all
    Mound of skulls
    Salt the earth

  85. Egor

    Tragically, socialist operator Michelle is what the Liberals cheer as politically disinterested management, she’s there for the balance and quality, you silly plebs.

  86. The BigBlueCat

    Michelle Guthrie seems to be applying the trickle-down economics argument so often derided by socialists. Is her argument trying to convince us that if the government applies more funds to the ABC, there is a direct 1:1 benefit to the Australian economy? Where is the evidence? That’s all I’m asking.

    Seems it’s OK if a leftist uses the trickle-down economics argument, but God punish a Conservative who might apply it to tax cuts and the real commercial sector ….

    But I wonder how much of the $1 billion was spent outside the Australia economy … for instance, didn’t they send two “journalists” to cover the Royal wedding? Don’t they manage several international bureaus? Don’t they pay for content that comes from other nations? Don’t they buy equipment that was made outside of our borders? How much of that $1 billion actually remains in the Australian economy?

    By all means, get Deloitte to conduct an economic impact analysis … we are all very interested in the results.

  87. Dr Fred Lenin

    The “fake polls” remind me of a former union mafia”governments” in Victoria , they used to announce these polls showing how popular they were . Initially they were conducted from passers by outside Trades Hall in Carlton,but the reds got so on the nose they found a lot of answers they didn’t like . A genius got the ides of conducting the polls inside Trade Hall, they never looked back , the governments popularity increased dramatically , ( they still got flogged in the next election ,fake polls only fool the converted, real people can read through the bull crap ) .

  88. hzhousewife

    Andrew Denton made millions doing it, although to be fair his company also sold well to commercial media. Meanwhile his missus kept both feet in the trough back with Aunty. Just another example of in-breeding and nepotism.

    Would be fascinating to know what their son is doing, hopefully not interning at the ABC

  89. Craig Sargent

    Government funded elitist uses government funding to promote giving her more government funding….

  90. Nato

    What percentage of the population are low information voters?

  91. “Deloitte Access Economics to do some research. ” This is the same “go to” organisation for ABC economics related news and commentary. Good advertising for Deloitte. I wonder if there will be a “mate’s rates” discount on the research. The ABC will appreciate this, given they are so short of dough.

  92. Habib

    The only pertinent question is how much punters are prepared to pay for it. In most cases it’s zero, which is what they should be obliged to cough. Fuck these rent-seeking socialist vermin.

  93. Rayvic

    If Government senior leadership were smart, they would put the ABC on the market immediately for $1 billion.
    The value would only decline with time as more people realise that it will not change from its Green-Left bias.

  94. stackja

    Habib
    #2742387, posted on June 20, 2018 at 12:30 pm
    The only pertinent question is how much punters are prepared to pay for it. In most cases it’s zero, which is what they should be obliged to cough. Fuck these rent-seeking socialist vermin.

    Everyone paid licence fees until Gough.

  95. BorisG

    These numbers are eye opening. They suggest that the vast majority of Australians approve of the ABC as it is, even if they don’t watch or listen to it. This shows how out of touch most Cats are (and this includes myself, as I support privatisation of the ABC).

  96. BorisG

    In most cases it’s zero

    any basis for this statement?

  97. Pingback: Australian Media – Wrong, Michelle. Can We Discuss Your ABC? | PA Pundits - International

  98. Habib

    Put it to the test , Borrie. I’d put up a substantial wager that it’d last a month, tops. Despite their blather about popularity and value, even those entitled mouth-breathers know that the few who watch their inane bollocks will vever spend their own money on anything, let alone their entertainment.

    Why do you think it’s never asked in the myriad surveys they waste our beer vouchers on?

  99. JohnJJJ

    I look forward to the consultant’s report. So let me show them how it is done. (BTW I am for hire $30K and a bicycle)
    There are three time tested methods:
    1. Intangible value ( mixed with Consumer Surplus)
    2. Multipliers
    3. Statistics
    1. Intangible value: loads of ways to ‘measure’ this. The best for the ABC is to ask people how much would they pay to keep the ABC. If they don’t have to fork over any actual money, you can say “pick a figure between 10 and 50 cents a day.” And there is your billions.
    2. Multipliers: Each ABC staff say earns $60 K but they don’t keep it under their bed, they spend it. So it multiples. And the people who get that money spend it, so it multiples again. So just on their salary the ABC is worth well over a billion to the economy.
    3. Finally the ethics of the bureaucracy: Statistics. I don’t know about you but I didn’t get asked about the value of the ABC. In fact I don’t know anyone who was polled. Who are they? You can get any result you want with the right question asking the right idiot. There are plenty in Newtown/Brunswick
    Contact me at “IcanProveAnything.com”

  100. Pickles

    A billion contribution to the economy is on the low side, I reckon. If you factor in replacement TVs, replacement beer in the half filled tin you pegged at His Master’s Voice, replacement ducks on the wall that got trashed by the flying tin, curtain dry cleaning and stitches in bonce from the rebounding tin, then the actual contribution would be huge and ongoing every fecking night. And no I can’t turn it off or over cause HMV is busted as set out in the foregoing.

  101. The BigBlueCat

    Pickles
    #2742480, posted on June 20, 2018 at 2:50 pm
    A billion contribution to the economy is on the low side, I reckon. If you factor in replacement TVs, replacement beer in the half filled tin you pegged at His Master’s Voice, replacement ducks on the wall that got trashed by the flying tin, curtain dry cleaning and stitches in bonce from the rebounding tin, then the actual contribution would be huge and ongoing every fecking night. And no I can’t turn it off or over cause HMV is busted as set out in the foregoing.

    Replacement TV’s are not made in Australia … and likely neither are the flights of porcelain ducks winging their way across the wall over the buffet or radiogram. Curtain fabric and fittings are likely from elsewhere also. I realise you are taking the p*i*s*s, but the eco benefit to Australia from the ABC ain’t $1 billion ….

  102. JohnJJJ

    Amadeus, you forgot one important point “The Deloitte report will be presented” in fabulous lime green #AOCE67 and sky blue #009DDC with big arrows leading to more arrows leading to boxes in a semi circle leading to one big box. A few mill?.. that’s cheap.
    It would be interesting to see the request for quote. They didn’t ask me and I can draw better Powepoint arrows. I’ll even throw in a bit of red for free.

  103. .

    JohnJJJ
    #2742477, posted on June 20, 2018 at 2:37 pm

    I was cynical about a shire website that cost 11 million AUD, but your positivity and the cut of your jib has changed my mind and warmed the cockles of my heart.

  104. Boambee John

    candy at 0832

    Mark Scott seemed quite proud of that episode. He was earning near a million dollars, too,

    No, he was paid near a million.

  105. Amadeus

    You’re correct, of course, JohnJJJ…I forgot the colours, arrows plus the ABC’s twisted circle logo and Deloitte’s plain English logo…”Deloitte”. The latter alone gets charged out at $250K per report. That’s called “value-adding” in accounting and marketing terms.
    The last slide in the Powerpoint will probably be a TUIT…the round version, of course! That will symbolise the “Strategic Plan for the ABC..2018 – 2027”.

  106. .

    The last slide in the Powerpoint will probably be a TUIT…the round version, of course! That will symbolise the “Strategic Plan for the ABC..2018 – 2027”.

    You sir win bullshit bingo today.

    GG!

  107. Econocrat

    This is so stupid.

    Because the ABS cannot measure the value-add in the government sector, the contribution of government entities is simply the amount of inputs (funding) they receive.

    If we gave the ABC $2 billion each year they would contribute $2 billion to Australia!?!

    Maybe this is something Alberici could run her eye over?

  108. Entropy

    Seems it’s OK if a leftist uses the trickle-down economics argument, but God punish a Conservative who might apply it to tax cuts and the real commercial sector ….

    There is no such thing, bluey. Trickle down economics was a term of derision invented against tax cuts, premised on the belief that the economy, and thus all income, is the gift of government. They would actually believe that it all a tax cut does is make a fat cat richer so he might leave some extra for the little people. It’s really that bizarre.
    That a lower tax regime would encourage people to do things that earn them money is beyond such critics.

  109. Des Deskperson

    ‘It doesn’t do you favours to embellish the av wage earner within the ABC. There is simply no possibility a media intern or cadet would be paid $166 thousand dollars p.a. ‘

    Just for the record. the lowest paid ABC employee is on $42,149. These people would be the lowest level grunts, doing manual chores. I suspect that there aren’t very many employees paid at this level.

    So far as I can see, the ABC doesn’t ‘do’ cadetships or internships in the traditional fashion – school-leavers trained in-house with study on the side. ABC ‘cadets’ are high-flier graduates who presumably go though the same sorts of induction and orientation programmes as APS grads and, if they toe the line, can look forward to rapid promotion. The staring salary for a ‘cadet’ is probably around $60,000 pa. Of coulees, with employer super contribution, training, administrative support, orientation travel etc, the cost to the taxpayer of a ‘cadet’ is probably double their basic salary.

    BTW, according to the ABC website:

    We aim to reflect the diversity of Australia, so we encourage [cadet] applications from people of Aboriginal or Torres Strait Islander descent and from people from diverse cultural backgrounds. The ability to speak a second language is also desirable.

  110. BorisG

    that the few who watch their inane bollocks will vever spend their own money on anything, let alone their entertainment.

    Sccording to numbers quoted by Sinc, the vast majority hold ABC in high esteem. They know it is funded by the taxpayer, and still support it. It means they are paying for it already, and happy with this.

  111. JohnJJJ

    Amadeus “Strategic Plan for the ABC..2018 – 2027”

    A NINE year strategic plan. Get with the program. Didn’t you get the memo? Anything beyond 3 years is unrealistic. The consultants must renew the plan after three years.

  112. Habib

    Being paid for it by someone else does not equate with paying for itself. Are you really this retarded?

    I’ll have an 457 Ferrari, a cigarette boat and the F4 double ugly that’s on the market, and an endless supply of avcat as long as someone else is paying, you behind that?

  113. Amadeus

    A NINE year strategic plan. Get with the program. Didn’t you get the memo? Anything beyond 3 years is unrealistic. The consultants must renew the plan after three years.

    I missed that memo, JJJJ. But I got the one about the “Action Plan” the implementation of which will be supervised by “Deloitte” on an ongoing basis. This will of course require monthly meetings, monthly reports, committees and committee reports, quarterly reviews, quarterly reports, semi-annual reviews and reports, annual reviews and reports.
    Deloitte’s annual retainer will be $0.75 million plus travel (business class of course) accommodation (5 *****,of course), out-of-pocket expenses ($500 per diem, per person) wine allowance ($150 per diem, per person) 4 x overseas trips to act as observer of ABC presenters, hosts, etc..on important foreign assignments (a la Therah Ferguthon visit to the US to check on how Donald is running things over there so she can report back what a shithouse job he’s doing).
    Have I missed out anything the Deloitte won’t be doing for Google’s ABC?

  114. JohnJJJ

    Amadeus: Have I missed out anything the Deloitte won’t be doing for Google’s ABC

    I can’t believe you missed the new process mapping BPM of all the touch points after identifying the pain points. Using Deloitte proprietary software the ABC will reach new optimisation levels with full integration of the 60 SOP manuals and authority matrix. This standardization combined with continuous improvement parameters will need an ongoing project office in each of the ABC centres. The ROI of the software is enormous with real asset improvement demonstrated within a 10 to 15 timeframe.

  115. kae

    The 6,000 jobs comment was referring to full time permanent jobs, then she continued to say that each of those 6,000 jobs directly impacted on a further 3 jobs …

    Tell her she’s dreaming.

    How do these people have such a high opinion of their level of esteem in the community?

  116. kae

    Michelle Guthrie very kindly referred to Chris and I

    Sorry Professor, but it should be Chris and me.<

    [If you insist. Sinc]

    The way to check: Take out the other person and does the personal pronoun work in the sentence?

    Michelle Guthrie very kindly referred to I or me?

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