Building on the moral high ground of genuine concern about people and the environment and recruiting the emotional power of images. Following up a comment by Muddy about the limitations of reasonable arguments and evidence.
We have got the science, the reasonable arguments, the cost/benefit arguments, the sustainability argument. We will generate the emotionally compelling arguments. And we will win!
There is a comment that the Eagle story does not have a button to share, please note there is a button to share Cat posts and that will achieve the same objective. Feel free to share all the posts you like, there are several buttons, Twitter, FB, google, reddit, and Linked-In.