The present standing of state and federal governments in the polls is not due to media bias.
Politicians and the media need each other, one to communicate with their employers, the people, the other purportedly to raise our consciousness and make their employers a whole lot of money.
But there is a problem with society that no media inquiry will change. We are our own worst enemies and it has been that way since the beginning of time. Our obsession with the secret lives of the rich and famous has evolved into the reality television phenomenon and when we are sick of that we’ll settle for tragic stories about down and outs. The sad reality is that we only have ourselves to blame for the rubbish in the tabloid newspapers and on reality TV. If we stopped reading and watching this nonsense the media outlets would drop them or go out of business.
From The Australian
Beattie is pointing an issue that many in the media itself seem to ignore. Here is Jason Wilson making the point
it’s very difficult to see who would subject News Limited to this kind of scrutiny.
But what does this really mean? Consumers scrutinise the media very critically every day. Shareholders and investors scrutinise the media everyday. Advertisers scrutinise the media every day. Finally the police and the judicial system enforce the laws of the land that bind the media. To be blunt the private sector has more continuous scrutiny than does the public sector.