I avoid needlessly giving money to the government by adhering to the speed limit, stopping at red lights, parking in allocated parking spaces, and so on. I avoid late fees on my bills by paying on time. In short, being a rational person, I respond to incentives. I’m not always happy to respond to those incentives, but here we are.
Now Josh Frydenberg is a smart guy – but here he is, trespassing on my tolerance for silliness.
“Google, Facebook and other digital giants should focus not on blocking users in Australian accessing domestic content, they should focus on paying for it. The digital giants should focus on paying for original content, not blocking it. That‘s my message to those digital giants,” he said.
“We have introduced legislation, that‘s now before a senate committee, to put in place a world leading mandatory code to see those digital giants pay traditional news media businesses a fair sum of money for those news media businesses generating original content. That is a world leading scheme we are putting in place, it has been acknowledged not just by regulatory agencies but by other governments around the world.
“It is going to have a final arbitration model in place, and it is going to be a very significant advancement for our domestic media businesses.”
Josh – maaaaate – they don’t need you, or your ‘world leading scheme’ that ‘other governments around the world’ think is a good idea. Pause here for hysterical laughter – ‘other governments think its a good idea’.
Mind you – I’m not convinced that Google will actually pull the trigger on geo-blocking its news search in Australia, but I live in hope.
In short – the Australian media industry needs to be less like dinosaurs, and more like cockroaches.